Fractional Marketing Services for B2B Startups and SMBs

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Monarch Marketing builds scalable B2B strategies and done-for-you marketing systems for growing organizations.

Man in a gray blazer sitting at a table with a laptop, holding his face in his hand, with a coffee cup nearby, in front of a white brick wall.

You’ve built something impressive. So why is growth still a grind?

Startups are truly creating amazing things these days.

Customers love it. Demand is real.

But growth is still running on hustle, not systems.

That’s not because you’re doing anything wrong. It’s because you’re carrying growth on your shoulders.

Founder-led growth works at the start, but over time it puts a ceiling on scale.

I know, because I’ve been there.
After 5 years working with B2B tech startups, and helping scale one from GTM launch to $1M ARR, I’ve seen what truly drives predictable revenue (and what keeps founders stuck).

At Monarch, I don’t just hand you a deck.
I set your strategy like a CMO and run the system with you, so you finally have clarity, consistency, and growth you can measure.

And I do it all for less than the cost of hiring a junior marketer.

You’ll actually love working with Monarch.

Predictable revenue doesn’t happen without trust. Monarch’s multi-layered approach ties brand identity, demand, and systems together so every initiative builds belief — and moves the business forward.

Identity + positioning.
Helping you create a brand people remember, trust, and buy from, turning your presence into your strongest inbound lever.
Full-funnel design + development.
Creating predictable revenue systems that move prospects from first touch through closed deal. Scale broadly while winning the high-value accounts that change your trajectory.
Ongoing leadership and oversight to keep marketing aligned, optimized, and accountable to revenue. You get the systems and guidance to scale — all without carrying growth on your own shoulders.

Overhead view of five people gathered around a wooden table working with laptops, tablets, and papers in a modern office.

A woman with long brown hair smiling, wearing a navy blazer over a white top, in a bright, modern room.

You’re ready for a strategic marketing partner.

You’re done settling for agencies that overpromise and underdeliver.
No copy-paste playbooks. No vanity metrics. No wasted time.

Hi, I’m Ciara!

I help B2B founders escape the founder-led trap and scale with systems that actually drive growth.

I’ve built full-funnel systems that created predictable revenue, led website transformations that generated MQLs within the first week, and shape positioning and creative that helped startups win rooms and close deals.

Here’s the truth: founder hustle gets you off the ground, but it caps your growth. That’s why I started Monarch Marketing — to turn proven offers into predictable revenue engines. To be your partner at the table. I design strategies and done-for-you systems that build trust, generate demand, and align teams so you scale with clarity, consistency, and measurable growth.

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Service offerings

Your authority and visibility, highlighted.
$995 per month
For founders who want consistent visibility.
Your LinkedIn presence should position you as the voice of authority in your market. I build a repeatable system for consistent visibility, credibility, and inbound demand.
Each month, you receive:
- 20 Content Assets – custom posts, graphics, and carousels designed around your ICP and growth goals
- 20 LinkedIn Posts Published – scheduled and managed to keep you consistently visible
- 4 Founder Interviews Repurposed – weekly interviews turned into video clips, posts, and content that highlight your and your expertise
A done-for-you LinkedIn engine that grows your audience, builds trust, and drives pipeline (without the time drain of doing it yourself).

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Diagnosis + roadmap (+ clarity through 1 day intensive)
$1500
Foundation is where we align on strategy, positioning, and growth priorities. In one focused day, we uncover what’s holding back scale and map the clearest path forward.
At the end of the intensive, you walk away with:
- Strategic Growth Report – ICP definition, positioning, and messaging guide
- 3-Month Roadmap – prioritized offers, channels, and campaigns for the next 90 days
- Website Conversion Review – quick wins to strengthen messaging, CTAs, and tracking setup so your site is pipeline-ready
- Clarity Session Debrief – recorded walkthrough and PDF summary so you and your team know exactly how to move forward

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Your marketing department, without the headcount.
$4,000 per month, min 3-month retainer
What I execute each month is guided by the strategy documents created in your Foundation Intensive. This ensures that every initiative ties directly to what has already been learned about your ICP, positioning, and growth priorities.
I dedicate up to 40 hours per month to building and managing your growth system. Depending on your strategy, this may include:
- Full-Funnel Design & Development – campaigns, nurture flows, landing pages, and conversion funnels
- Demand Gen Campaigns – multi-channel execution across LinkedIn, email, and paid
- Sales Enablement – decks, one-pagers, and collateral to help teams win rooms and close deals
- Content for Demand – case studies, thought leadership, and campaign assets that fuel pipeline
- Paid Campaign Strategy & Management – setup, creative, and optimization (ad spend billed separately)
- ABM Campaigns – precision programs targeting high-value accounts
- Ongoing Oversight & Optimization – continuous management to keep marketing accountable to revenue

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Enterprise-level expansion, custom to your growth stage.
Contact for custom pricing
For organizations chasing enterprise wins, new markets, or accelerated ARR growth.
Scale builds on the systems established in Growth. Once your demand engine is running and accountable to revenue, we expand into advanced plays that amplify brand authority, win enterprise accounts, and accelerate ARR growth.
What this looks like depends on your strategy, but may include:
- PR & brand amplification – visibility campaigns that strengthen market position and attract top-of-funnel demand
- Multi-channel demand plays – layering new channels and touchpoints onto your existing funnel
- Advanced funnel builds – microsites, complex nurture systems, and custom conversion flows
- Advanced analytics & ROI tracking – deeper visibility into CAC, pipeline velocity, and marketing efficiency
- Custom ABM & event strategies – account-specific campaigns and event-led growth initiatives
- Dedicated marketing ops support – systems and tools that scale alongside your revenue