Hi, I’m Ciara!

My marketing experience spans building B2B growth engines from the ground up — driving results through account-based marketing, partner ecosystems, digital demand generation, and content that converts.

A smiling woman with wavy brown hair wearing a black turtleneck, against an orange background with a leaf pattern.

Impact Highlights

EZ Cloud

Built GTM engine from scratch.

Scaled from zero to $1.2M ARR and $3M+ pipeline in 20 months on <$75K budget.

Ability Ops

Redesigned website and rebuilt digital presence.

Drove 2 new clients in the first month post-launch and +30% LinkedIn engagement in Q3.

Inspired ECM

Led website rebrand and partner collateral strategy.

Improved site performance (40% faster load times), lifted keyword visibility, and strengthened credibility with IT consulting partners.

Case study: EZ Cloud

Head of Marketing | 20 Months | Built GTM Engine → $3M+ Pipeline, $1.2M ARR

  • I built EZ Cloud’s marketing engine from the ground up — owning strategy, execution, partnerships, and measurement. In just 20 months, and with a budget under $75K, the company scaled from GTM to $1.2M ARR and generated $3M+ in pipeline.

    • Developed and executed a marketing plan that scaled EZ Cloud to $1.2M ARR in 20 months with <$75K budget

    • Defined KPIs across all campaigns, improving reporting accuracy by 45% and boosting ROI visibility for sales and leadership.

    • Led cross-functional initiatives that drove 300% YoY increase in inbound partner opportunities through Oracle and AWS collaborations.

    • Managed ABM email campaigns with 42% open rates and 15% conversion, outperforming B2B benchmarks by 2x.

    • Oversaw paid campaigns that reduced cost per lead by 35% through audience targeting and retargeting optimization.

    • Directed website redesigns in WordPress Elementor and Webflow that lifted organic traffic by 60%.

    • Collaborated with design/dev teams in Figma to launch partner portal assets, enabling partners such as Tekstream, EmailTree, and Kodivian and cutting onboarding time in half.

    • Improved lead funnel performance through A/B testing, increasing landing page conversions from 2.5% to 4.1%

    • Produced 20+ blogs, whitepapers, and case studies that drove 10K+ annual content views and improved SEO rankings for AP automation terms. (use HACOV case study)

    • Booked speaking engagements and ghostwrote Linkedin and Forbes articles for CEO Andrew Blackman that resulted in 3 enterprise MQLs in 60 days and positioned EZ Cloud as a thought leader. (Mary Schaeffer)

    • Created enablement collateral (decks, playbooks) that shortened deal cycles by 20% and improved close rates by 18%.

    • Got us listed in G2, Gartner, Etc

    • Sponsored Oracle CloudWorld conferences, generating 200+ enterprise leads per event.

    • Planned and executed webinars with 150+ registrants on average and 12% post-event conversion to pipeline.

    • Organized executive dinners in NYC and DC that connected 20+ AP and finance leaders, directly influencing enterprise opportunities.

    • Recommended and coordinated industry events (APA, IOFM, Oracle), increasing MQL pipeline contribution by $2.5mil annually.

    • Tracked event ROI to reallocate budget, improving lead cost efficiency by 30% YoY.

    • Experienced in setting up workflows in Hubspot

    • Built marketing workflows in Monday.com, saving several hours per month in manual coordination.

    • Aligned marketing with sales by improving lead attribution accuracy by 45%, ensuring cleaner pipeline reporting.

    • $3M+ pipeline in 20 months

    • $1.2M ARR in under 2 years

    • $750K+ annualized partner pipeline contribution

    • 200+ enterprise leads/event at CloudWorld

    • +60% organic traffic, +25% MQL→SQL conversion

Case Study:

Ability Ops

Marketing Strategist | Website & Social Redesign → 2 New Clients in Month 1

  • Ability Ops, monday.comPlatinum Partner, needed to modernize its digital presence and strengthen demand in regulated industries like healthcare and government. I led the website redesign and built a branded LinkedIn content system that delivered immediate results.

    • Directed a full rebuild of abilityops.com (WordPress Elementor).

    • Reworked UX, structure, and copy to position Ability Ops for healthcare intake, FOIA request management, and EHR solutions.

    • Added service pages, case study landers, and lead capture forms to drive conversions.

    • Designed a branded LinkedIn system.

    • Managed cadence and engagement to expand visibility with monday.com reps and healthcare buyers.

    • Highlighted new hires, partner wins, and solutions through repeatable content templates.

    • Created sales decks, one-pagers, and demo collateral reps used in healthcare/government deals.

    • Built event signage + conference materials that elevated brand presence with monday.com reps.

    • Supported partner-led presentations by aligning slides, messaging, and visuals to drive co-sell opportunities.

    • 2 new clients in the first month post-launch.

    • +30% LinkedIn engagement growth in Q1.

    • Faster site performance and improved navigation → better user experience.

    • Delivered sales + partner enablement assets that reps used to co-sell into healthcare deals.

Case Study:

Inspired ECM

Marketing Strategist | Website Redesign + Collateral → Stronger Oracle Ecosystem Positioning

  • Inspired ECM, an IT consulting firm focused on enterprise content management, needed to differentiate within the Oracle ecosystem and reinforce credibility with enterprise buyers. I led a website refresh and created co-branded collateral that improved technical positioning and partner credibility.

    • Directed a website refresh focused on modern UX, navigation, and hierarchy.

    • Optimized site performance → 40% faster load times.

    • Improved visibility for ECM-related SEO keywords.

    • Developed co-branded decks and one-pagers aligned with Oracle messaging.

    • Supported joint partner initiatives to build shared credibility.

    • Worked with Oracle technical experts to align integration messaging.

    • Created sales decks, one-pagers, and demo collateral reps used in healthcare/government deals.

    • Built event signage + conference materials that elevated brand presence with monday.com reps.

    • Supported partner-led presentations by aligning slides, messaging, and visuals to drive co-sell opportunities.

    • 40% faster page load times → stronger usability and SEO ranking.

    • Improved keyword visibility for ECM search terms.

    • Enhanced credibility within Oracle’s partner network, positioning the firm for larger enterprise deals.

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